---
title: "The London Coffee Bar That Has Millennials Look Up From Their Phones"
description: "Bold marketing copy works. Why don't more people use it?"
url: "https://mrmichael.co/the-london-coffee-bar-that-has-millennials-look-up-from-their-phones"
published: "2024-07-11T14:05:00Z"
updated: "2024-07-11T14:28:01Z"
authors: ["Michael"]
---

# The London Coffee Bar That Has Millennials Look Up From Their Phones

Bold marketing copy works. Why don't more people use it?

![Change please coffee bar in East London](https://mrmichael.co/assets/uploads/1255e338c9f5a749f26b54f93300232e.png)

There I was, walking through East London like a zombie, mind on autopilot...

Then... BAM!

Something made me look up.

A sign screaming "**LIFE-CHANGING COFFEE**" in my face.

Hold up. *"Life-changing"?* That's a ballsy claim for a cup of coffee.

![](https://editor.blogstatic.io/web/assets/uploads/f9d866fd50dddc6141f20cd44216599a.png)

But, it gets better. It's also "award-winning".

Now I'm interested.

Turns out, it's not just another hipster horsebox conversion. It's a social enterprise.

Awesome!

Charity, business or social enterprise: **w****hy aren't more businesses this bold**?

This place took "go big or go home" and ran with it. It worked. Here I am writing about it. They got me to pocket my phone and pay attention.

Everyone's face is buried in their phones. Sometimes you gotta go in with a surprise to be heard.

Let's compare this to one of the many automated sales emails I get a day, usually from India

![](https://editor.blogstatic.io/web/assets/uploads/a97774081cd0760c767643df55faf67a.png)

I reply with

![](https://editor.blogstatic.io/web/assets/uploads/2a368bc4986f4d449ee525638ecf98fd.png)

Whoever runs Ankit's account didn't reply.

We do plenty of brand and messaging work over at [Self – check us out here.](https://selfstudio.se/works)

![](https://editor.blogstatic.io/web/assets/uploads/b4afb5676c0a43f81afd158bd31aa3a4.png)

Like you, I don't know much about locks or security. But I want them to be bloody [strong, or as close to invincible as you get.](https://www.selfstudio.se/works/apecs)