Marketing tinyparty, 90% of signups are women .
Naturally part of this will be the genre: but plenty of men dance too.
Difference prboably lies in the choice of words: the female is more indirect, about invitations to spaces and the inner world. The male is more direct, to the point, stacchatio. Female is vulnerability. Male messaging emphasises freedom and action. Female, more introspection, reflection.
Funny thing about buiiding a dance movement. People have always danced. That aspect has been lost in contemporary times. Dance nwo invokes "the club" (a grand stadium of numbing) and salsa/barracha (socialising and fun). But ther's another realm to connect iwth the sacred. Gabrielle Roth discussed htis. So does 'the dance cure' tiuch upon it.
Old school movements from 70s/80s (5 rhythms) exist but belong to an older generation. Quite niche in 35 + under audiences. You can see this if you attend enough 5Rs events around the world. Offshoot of hippy movement.
Contemporary audiences prefer things like biohacking + performance (very male) and wellness (more female).
To get to 1m dancers trick is to getting these audiences to discover dance.
Research showing dance can be an amazing antidepressant. firat, gets you out of your head. This society is the mental mind. but we are not minds only. We have vodies too.They are part of the asme thing. That cannot be fenied on a physical level.The brain is part of the body. Regarldess of whetherh you think the mind is something distinct. The physical apparatus is ther. And it is being neglected over ideas and stimulation as our consciousnesses are hacked.
TinyParty is an invitation to go deep back into the body to rediscover your own mind, valuues, soul.
Not many dance schools or clubs - although tinyparty is really a movement - have the tech powers I do. Too bad for them :)
I will scale this dance movement and get people back into their bodies and off their phones. Even if I have to use the phone to get them in :)
Sold 3 tickets more or less within a few hours.. I suspect given event is ~ 5 weeks out.. it will be a waterfall towards the end. Last minute people. But prefer to book it out in advance :)
Just sold another ticket. Muhahah.
Crazy that the venue gets 50% of profit or so. Just for owning the box. Rentier capitalism.
But we get to create the universe inside and eventually will own our own box. And then multiple around the world.
