TLDR: I looked at 2,000 corporate websites to see how they write. 99% suck. I show how to make a few better.
I studied at an elite law school in England. I've seen a lot of fancy words. I even have a favorite one I like to roll out as an example:
'Any reference in these regulations to a regulation is a reference to a regulation contained in these regulations.'
Banking Act 1979 Appeals Procedure (England and Wales) Regulations 1979
I think lawyers often use big words to sound scary. Instead of just saying "you need to pay me," a lawyer might write something like...
Pursuant to the terms and conditions set forth in the terms and conditions of the contractual agreement (“The Operative Terms”), it has come to our attention that a pecuniary obligation remains outstanding and due from your end. As stipulated therein, we hereby formally demand immediate satisfaction of the aforementioned financial liability. Failure to remit the owed sum forthwith may necessitate the initiation of appropriate legal remedies to ensure compliance with The Operative Terms.
Companies that sell expensive stuff to other businesses also seem to use a lot of big words. This makes their customers – including me – bored and confused.
I find this is strange. These companies want to sell things. Expensive things. They're not trying to scare people away like lawyers are.
These companies pay their workers a lot of money. They should have really smart people working for them. These smart people should be able to explain hard things in a simple way.
Think about the Bible. It's 66 books – a million words – with lots of different stories and ideas from philosophy and theology. But you can sum it up in just four words: "The good guy wins."
There's always an easy way to tell a story or explain an idea. I think if the companies below kept things simple, they would do better. They’d have:
- Easy websites – if companies use simple words, people can understand their websites better.
- More money – when people understand, they're more likely to buy stuff. So companies could sell more.
- More fun – making things simpler while making more money? That sounds like a good time to me.
Simple words → People get it → People buy more → Everyone's happy!
Sounds great, right? But is this what companies are actually doing?
I decided to find out a bit more formally. One afternoon, I looked at 2,000 websites of big companies. I picked companies that:
- Make at least $50 million a year
- Sell stuff to other businesses, not to regular people
- Or sell computer programs that people pay for every month
At the end, you can see all the websites I pulled up. But below, I show you some examples, and how I would make them better.
This homepage reads: "Execute your omnichannel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.”
This company – MoEngage – helps people talk to their customers (the irony is not lost on me).
It shows people what they want to see – stuff that’s relevant to them. There’s some analytics in the offering to, but let’s not overcomplicate ourselves on the first date. So I would write…
MoEngage helps you talk to your customers better. We show you what they like, so you can send them stuff they actually want.
Done.
Capillarytech's homepage says: Leading cloud-based omnichannel platform for loyalty, customer experience, and commerce. A B2B SaaS platform for customer engagement and loyalty) inked strategic partnership with KPMG in India for loyalty and customer engagement solutions.
Sounds like Capillarytech have software that helps keep customers happy with loyalty programmes. And they teamed up with KPMG (social proof), so they can’t be that bad! I would write:
We help businesses keep customers happy and coming back. We just teamed up with KPMG in India. See the results here.
Census' homepage says: Census is the leading Data Activation and Reverse ETL platform delivering trustworthy data to the world's most data-driven companies. Sign up for free!
This company, Census, helps businesses use their data better. There's some special words in there that might be inevitable – like "ETL" – which make sense to data experts bu no-one else.
But here's the thing: often it’s not the data experts who are buying this kind of product. It's usually a different department who buy stuff for the business on behalf of the teams. The teams are consulted but are not the primary buyer.
So, Census should use simpler words. Even if they're selling something techy, they need to explain it in a way that's easy for everyone to get. This way, the people who make buying choices can understand why Census is useful.
It's like if you're selling a fancy bike. You might know all about the gears and tires, but if you're talking to someone's mom who's buying it as a gift, you'd explain it differently. You'd focus on how fun, safe or quality it is, not the technical stuff. I’d put:
Census helps companies make better use of their information. This way, you can make smarter choices about your business. [Link to proof or case study]
This parking technology website says: Discover FlashParking’s innovative solutions and high-tech products that power the parking evolution with smart software and future-ready hardware. Click here to learn more about our innovative parking solutions.
This one will be a breeze:
We make parking easier. Drivers find spots faster. Parking lot owners make more money. Cities have less traffic.
Some fancy words, like "mobility landscape," don't really mean anything. So we just get rid of them.
Here's a good way to check if your writing is clear: Read it out loud. Does it sound like how you'd talk to a friend? If not, it's probably too complicated.
_______
Above I've been talking about making words simpler. That’s called copywriting.
But another layer deeper is how you tell your story, and design what people think of you, as a company. This is storytelling and branding.
Let's say you have a business that delivers healthy food to city dwellers who care about eating well. You could say, "We sell the healthiest, best food. All organic. All fresh."
Sometimes it's better to use pictures, or metaphors, to get the idea across.
The branding for ‘Holy’, a vegan subscription service.
Most corporate websites are nowhere near this level of the game. And in many cases it may not make much sense to do. But for many, it would do them a lot better.
Here’s an example I recently came across from Posthog, who sell an analytics product for developers. They’ve got a good sense of humor, which pops its head out as you scroll down the homepage. I'm pretty sure it works:
While it may seem obvious to do it like this once you see it done well, the above could have been written as:
WHAT DOES POSTHOG INCLUDE?
Self-Service Demos: Access recorded demos at your convenience or request a personalized demo without mandatory sales calls.
Cost-Efficiency: Benefit from usage-based pricing that scales down with increased usage, ensuring cost savings.
Extensive Free Tier: Utilize a robust free tier that meets the needs of most customers, with continuous efforts to reduce pricing.
Privacy-Focused: Obtain high-value resources without the need to trade personal information.
Secure Trials: Experience the product with generous free trials before committing financially.
I wanted to check if they used to be a bit more bland. So I went digging in the internet archives. If you go back in time to 2020, Posthog’s own website looked like the below. Like all the others I looked at today. Their website button – the 'call to action' – didn’t even say ‘Try Us For Free’. It said ‘Deploy to Heroku’ – proper geek talk!
My challenge was to put together this whole piece in two and a half hours, and I have 8 minutes left. So that’s me done for today!
More thoughts on branding at selfstudio.se
|
Website |
Monthly Traffic |
Page Title |
Meta Description |
H1 |
|
http://www.pipefy.com |
2,689,599 |
Pipefy: Business Process Automation & Workflow Software |
Pipefy is a low-code business process automation software that helps HR, Procurement, CS & teams manage and automate workflows. |
AI-Driven Business Process Automation |
|
https://andela.com |
126,269 |
Hire Software Engineers | On-Demand Talent | Andela |
Unlock the power of global tech talent with Andela. Hire experienced professionals cost-effectively. Build your team from our robust network of skilled specialists. |
Adaptive Hiring Lets You Put Every Project on the Front Burner |
|
http://www.creatio.com |
1,384,793 |
No-Code Platform to Automate Workflows and CRM | Creatio |
Create applications and automate enterprise workflows without a line of code and with a maximum degree of freedom. Learn more about Creatio No-code platform. |
NO-CODE Platform |
|
http://harness.io |
177,157 |
Harness: AI-Driven Software Delivery Platform |
Enhance DevOps with AI-driven CI/CD, feature flags, chaos engineering, and cloud cost management to secure & streamline software delivery. |
The Modern Software Delivery Platform® |
|
https://www.bambee.com |
15,963 |
Bambee is the HR Manager solution for America's small businesses |
Bambee is the leading outsourced HR solution for small to large businesses. You get a full range of services including payroll, benefits, and compliance. |
Put your HR on Autopilot |
|
https://miro.com |
32,919,325 |
Miro | The Visual Workspace for Innovation |
Miro is a visual workspace for innovation where teams manage projects, design products, and build the future together. Join 70M+ users from around the world. |
Think and create. All in one visual workspace. |
|
https://www.thoughtspot.com |
171,387 |
ThoughtSpot | The AI-Powered Analytics Platform |
ThoughtSpot is the AI-Powered Analytics platform that empowers everyone to ask any data questions in natural language, get accurate answers, and take action. |
The Gartner Magic Quadrant is here! |
|
http://www.workato.com |
323,020 |
The Modern Leader in Automation | Workato |
Unlock seamless integrations and connect apps effortlessly with Workato's industry leading intelligent automation platform. |
Harness the Power of AI-driven Integration and Automation |
|
https://withpersona.com |
6,626,584 |
Secure Identity Verification Solutions | Persona |
Online identity verification software that helps any business, from any industry, collect, verify, and manage user identities throughout a customer lifecycle. |
Customize how you know your customers |
|
https://monday.com |
34,706,994 |
monday.com | Your go-to work platform |
monday.com Work OS is an open platform where anyone can create the tools they need to run every aspect of their work. |
Your go-to work platform |
|
http://www.pendo.io |
360,786 |
Pendo.io - Product Experience and Digital Adoption Solutions |
Pendo’s product experience and digital adoption solutions help companies become product led and deliver digital experiences users love. |
Get your users to do Get your customers to do what you want them to do |
|
https://www.freshworks.com |
2,977,910 |
Freshworks: Streamlined Solutions | Customer Service, IT, Sales |
Boost efficiency and engagement with Freshworks. Our easy-to-use, AI-powered business software helps support and sales teams to delight customers. |
Same easy software. New AI superpowers. |
|
https://observe.ai |
39,931 |
Conversation Intelligence Software for Contact Centers | Observe.AI |
With Observe.AI, contact centers can act faster with real-time insights and guidance to improve performance, from more sales to higher retention |
The Leading Gen AI Conversation Intelligence Platform for Contact Centers |
|
http://www.procore.com |
7,938,988 |
Procore Construction Management Software | Procore |
The all-in-one construction management software built to help you finish quality projects—safely, on time, and within budget. |
CONSTRUCTION MANAGEMENT SOFTWARE |
|
https://www.observeinc.com |
11,321 |
Welcome to the Observability Cloud |
Fewer incidents, more features & happier customers. |
Stop Monitoring. Start Observing. Get one tool that does it all. |
|
https://www.auditboard.com |
100,818 |
Audit, Compliance, & Risk Management Software | AuditBoard |
AuditBoard is trusted by the Fortune 500 for SOX, internal controls, audit management, compliance, and risk management. Learn more. |
Work Smarter. Surface More Risk. |
|
http://www.floqast.com |
66,838 |
FloQast - Accounting Workflow and Close Management Software |
FloQast is the leading accounting workflow automation and Close management software. We help ensure a fast and accurate month-end close. |
The AI-Powered Platform for Internal Auditors |
|
https://www.instawork.com |
317,548 |
Instawork: Connect with thousands of workers near you |
Instawork intelligently matches businesses with our vetted pool of 6 million workers whether you need them for a few hours, a few months, or anything in between. |
Connect with thousands of workers near you |
|
http://www.careacademy.com |
141,497 |
#1 Online Caregiver Training Platform - CareAcademy |
CareAcademy is an online training platform used by thousands of caregivers across the US. |
TRANSFORM CAREGIVER EDUCATION |
|
https://www.meliopayments.com |
392,243 |
Pay & Get Paid: Easy Bill Paying Service for Businesses | Melio |
Intelligent and easy accounts payable and receivable software. Pay & get paid with Melio B2B bill payment solutions. |
Free ACH payments. Always synced with QuickBooks. |
|
http://www.travelperk.com |
787,583 |
Corporate Travel Management & Business Travel Services |
TravelPerk offers the freedom travelers want, and the control companies need. Enjoy an industry-leading travel inventory, 24/7 support and easy booking. |
Simpler, smarter business travel |
|
https://www.justworks.com |
846,915 |
Justworks: PEO & Payroll Solutions for Small Businesses - Justworks |
Justworks offers solutions for your domestic and global team to help you run payroll, access benefits, and stay compliant with HR software and human support. |
Scalable solutions to run & grow your business |
|
http://opengov.com |
1,803,587 |
Cloud Government Software | OpenGov |
OpenGov is the leader in modern government software for our nation’s cities, counties, and state agencies. Schedule a demo today. |
Public Service Reimagined |
|
https://superhuman.com/ |
1,053,186 |
Superhuman | Blazingly fast email for teams and individuals |
The fastest email experience ever made. Blazingly fast, delightful, and stress free. Get 4 hours back every single week. |
The Fastest Email Experience Ever Made |
|
http://talkdesk.com |
83,290 |
Cloud Contact Center Platform | CCaaS | AI-Powered |
Talkdesk is a global cloud contact center leader for modern AI-powered customer service that is trusted, flexible, and innovative. Get a demo today. |
Say goodbye to frustrating IVR menus! |
|
https://www.restaurant365.com |
619,661 |
Restaurant Management Software | Restaurant365 |
R365's cloud-based restaurant management software helps leaders master accounting, operations, & workforce to create incredible moments that drive profits. |
Restaurant Software to Power Your Passion, Profit, and Growth |
|
https://www.getmaintainx.com |
416,485 |
MaintainX - Manage your Maintenance and Operations |
MaintainX helps you track your reactive maintenance, preventive maintenance, and control the daily operations of your business. Get started for Free! |
Add hours of production capacity with AI-powered asset maintenance |
|
https://coda.io |
3,824,563 |
Coda: Your all-in-one collaborative workspace. |
Coda is an all-in-one platform that blends the flexibility of docs, structure of spreadsheets, power of applications, and intelligence of AI. |
Your all-in-one collaborative workspace. |
|
https://www.g2.com |
6,037,023 |
Business Software and Services Reviews | G2 |
Compare the best business software and services based on user ratings and social data. Reviews for CRM, ERP, HR, CAD, PDM and Marketing software. |
Where you go for software. |
|
https://www.contentful.com |
1,019,264 |
Where content drives business momentum | Contentful |
Business moves faster when teams producing content have a platform that empowers them to collaborate, innovate, and deliver impactful experiences at scale. |
Content that takes you from anywhere to everywhere |
|
http://www.illumio.com |
32,104 |
The Zero Trust Segmentation Company | Illumio |
Protect your network and secure your cloud with Illumio, the leading Zero Trust Segmentation Company. Stay safe with our advanced cloud security solutions. |
Stop breaches from spreading across |
|
http://www.shipbob.com |
768,399 |
Global Ecommerce Fulfillment Solution | ShipBob |
Ecommerce fulfillment across all channels. ShipBob empowers businesses to scale, offer 2-day shipping, and manage inventory and shipments. |
The #1 ecommerce fulfillment solution |
|
https://c3.ai |
398,137 |
C3 AI - Enterprise AI |
C3 AI is a leading enterprise AI software provider for building enterprise-scale AI applications and accelerating digital transformation. |
This is Enterprise AI. |
|
https://www.podium.com |
3,297,213 |
Podium: AI Lead Generation, Management & Conversion Platform |
Effortlessly attract, manage and convert leads with simple AI tools for better communication and increased sales, all on one platform. Watch a demo today. |
The AI Employee that gets more leads and makes more money. |
|
http://www.omie.com.br/ |
2,248,725 |
Sistema de Gestão ERP Online - PMEs e grandes empresas | Omie |
Omie combina sistema de gestão online, serviços financeiros e educação empreendedora para impulsionar contadores e empresas de todos os portes. |
Mais tempo pra você. Mais para a sua empresa. |
|
https://paddle.com |
1,928,217 |
Paddle – The complete payments, tax, and subscriptions solution for SaaS |
B2B and B2C software companies around the globe use Paddle to offload operational complexities so they can focus on growth. Paddle provides more than just the plumbing for your revenue. As a merchant of record, we take care of fraud, sales tax compliance, billing support and more. |
Increase your revenue, reduce costs and cut down risk Automatically |
|
http://www.tanium.com |
277,921 |
Tanium: The Platform for Autonomous Endpoint Management |
Discover the endpoint management and cyber security platform trusted to provide total endpoint security to the world’s most demanding and complex organizations. |
Autonomous endpoint management starts with certainty |
|
https://aircall.io/ |
522,557 |
Business Phone and Communication Platform | Aircall |
The business phone and communication platform trusted by teams everywhere. Set up a cloud-based call center and integrate with your CRM & Helpdesk software in minutes. |
Turn every conversation into business impact. |
|
http://www.kaseya.com |
474,775 |
Kaseya - IT & Security Management for IT Professionals |
Kaseya's IT Complete is an integrated and cost-effective platform to manage everything in IT and security. |
IT & SECURITY MANAGEMENT SOFTWARE |
|
https://www.mural.co |
2,631,701 |
Work better together with Mural's visual work platform | Mural |
Increase connection and teamwork with our secure, flexible visual work platform. Make it a mural, not a meeting. |
Make work make sense |
|
http://www.pagerduty.com |
1,604,053 |
PagerDuty | Real-Time Operations | Incident Response | On-Call | PagerDuty |
See how PagerDuty's Platform for Real-Time Operations integrates machine data & human intelligence to improve visibility & agility across organizations. Sign up for a free 14 day trial! |
TRANSFORM YOUR OPERATIONS |
|
http://www.sumologic.com |
428,349 |
Cloud Log Management, Monitoring, SIEM Tools | Sumo Logic |
Sumo Logic provides best-in-class cloud monitoring, log management, Cloud SIEM tools, and real-time insights for web and SaaS based apps. |
Accelerate cloud insights into action |
|
https://www.signifyd.com/ |
1,925,190 |
Ecommerce fraud protection & prevention services for companies |
Signifyd’s ecommerce fraud protection platform has 3 services for companies: revenue protection, abuse prevention & payment compliance. |
Signifyd powers fearless commerce |
|
https://www.phenom.com |
194,640 |
Intelligent Talent Experience |
Phenom is a global HR technology company that delivers a single-platform solution and hyper-personalized experiences for candidates, recruiters, employees, and management through our AI-based Intelligent Talent Experience platform. |
Don't Miss Phenom I n d u s t r y W e e k |
|
http://cultureamp.com |
1,492,745 |
The market-leading employee experience platform | Culture Amp |
Empower your teams and fuel positive change with performance, development, and employee engagement tools – all-in-one intuitive employee experience platform. |
An employee experience that people love |
|
http://www.mapbox.com |
2,049,674 |
Mapbox | Maps, Navigation, Search, and Data |
APIs and SDKs for AI-powered maps, location search, turn-by-turn navigation, and geospatial data in mobile or web apps. Get started for free. |
Location intelligence for business |
|
http://www.boomi.com |
726,072 |
Boomi Integration Platform as a Service: Connect Everything |
Boomi iPaaS solutions help you power the future of your business with intelligent integration and automation. Connect everything, everywhere, with Boomi. |
Boomi positioned highest for Ability to Execute in the Gartner® Magic Quadrant™ for iPaaS |
|
http://www.qualtrics.com |
110,368,071 |
Qualtrics XM: The Leading Experience Management Software |
Learn how you can deliver exceptional frontline experiences, build high-performing teams and create products people love with Qualtrics XM. |
QUALTRICS EXPERIENCE MANAGEMENT_ |
|
https://www.montecarlodata.com |
45,041 |
Monte Carlo | Data Reliability Delivered |
Monte Carlo’s Data Observability platform increases trust in data by eliminating data downtime, so engineers innovate more and fix less. |
Data and AI reliability. Delivered. |
|
https://sierra.ai |
3,728 |
Sierra - The Conversational AI Platform |
Elevate your customer experience with conversational AI tailored to your business. Designed with the highest commitment to security, compliance, and trust. |
Meet Sierra. Strike up a new type of conversation. |
|
https://www.outsystems.com |
824,510 |
Leading AI-Powered Low Code Platform | OutSystems |
Stay ahead of the competition with OutSystems cutting-edge low-code platform. Create GenAI-powered software easily and efficiently. |
The low-code platform for your high-stakes |
|
https://corp.narvar.com |
|
Narvar | The intelligent post-purchase platform |
Personalized experiences that build loyalty. Smart actions that drive exceptional business outcomes. Powered by the Narvar Network: actionable intelligence from billions of interactions. |
Narvar Adds 1,100+ Kohl’s Stores to Return Drop-Off Network |
|
https://www.fountain.com |
4,845,298 |
Fountain - Your Frontline Workforce Management Platform |
Fountain’s frontline workforce management platform empowers the world’s leading brands to streamline and scale their recruiting function. |
Elevate frontline work. Increase efficiency. |
|
https://amperity.com |
16,684 |
Amperity is the CDP that delivers customer data confidence | Amperity |
Turn complex customer data into business value, powered-up teams, and happy customers. |
Data quality to fuel AI and engagement |
|
http://www.digitalocean.com |
10,264,129 |
DigitalOcean | Cloud Infrastructure for Developers |
An ocean of simple, scalable cloud solutions. |
Learn here. Dream here. Develop here. |
|
http://www.zenoti.com |
5,249,866 |
Salon Software | Spa Software | Med Spa Software | Zenoti |
The #1 cloud software for salons, spas and med spas. Over 12,000+ businesses in 50 countries around the world use Zenoti every day to power their business. |
The AI First, all-in-one software that helps your business grow. |
|
https://metronome.com |
16,977 |
Metronome | Usage-Based Billing Platform |
Metronome is the usage-based billing platform built for modern software companies. Launch products faster, offer any pricing model, and streamline finance workflows without writing code. |
Billing that accelerates you |
|
https://www.checkhq.com |
9,201 |
Better Embedded Payroll For Platforms - Check |
Build and run a successful payroll business with Check's category-leading payroll infrastructure and embedded payroll API. |
Embedded payroll is your next growth opportunity |
|
http://www.cornerstoneondemand.com |
258,102 |
Cornerstone Talent Experience: One platform. Limitless potential. |
Cornerstone's adaptive HCM solutions provide an end-to-end, skills-forward, and AI-powered system built for the new way we all work. |
Work’s changing fast. Are your people ready? |
|
http://www.docusign.com |
50,673,158 |
Docusign | #1 in Electronic Signature and Intelligent Agreement Management |
Create, commit to, and manage your agreements all in one platform with Docusign IAM. Electronically sign for free. |
Try Docusign free |
|
https://www.zuora.com |
311,852 |
Industry Leading Subscription and Monetization Solutions - Zuora |
Whether your business model is based on subscriptions, consumption, or a hybrid approach, our industry leading monetization solutions will help. |
THE ZUORA MONETIZATION SUITE |
|
http://www.getguru.com |
674,013 |
Guru | AI-Powered Enterprise Search, Intranet, and Wiki | Guru |
Guru's enterprise search connects your company's scattered docs, apps, and chats to deliver answers instantly, and creates a next-gen wiki and intranet from those answers for your team. |
Search everything, get answers anywhere. |
|
https://fabric.inc |
|
The Modern Way to Commerce | fabric |
fabric is the next-generation commerce platform designed to provide omnichannel commerce services retailers expect. Request a demo today! |
The Modern Way to Commerce |
|
https://www.impact.com |
2,393,875 |
Partnership Automation: Key to Partnership Success - impact.com |
impact.com - the world’s leading partnership automation platform discovers, manages, protects, optimizes all partnership channels. |
Partnership management for |
|
http://www.employmenthero.com |
1,814,435 |
All-In-One HR, Payroll & Benefits Platform | Employment Hero |
Employment Hero is Australia's top cloud-based HR, payroll and benefits platform for employers & employees. FREE trial for... |
Employment solved. |
|
http://www.proofpoint.com |
7,470,131 |
Enterprise Cybersecurity Solutions, Services & Training | Proofpoint UK |
Proofpoint helps protect people, data and brands against cyber attacks. Offering compliance and cybersecurity solutions for email, web, cloud, and more. |
The leader in human-centric cybersecurity |
|
https://clumio.com/ |
61,835 |
Clumio - Autonomous backup for critical cloud data |
Simplify AWS backups, fortify data with Clumio. Get protected in minutes, lower TCO. End-to-end encryption and intuitive protection groups shield against cyberthreats. |
Autonomous backup and recovery for critical cloud data |
|
https://www.meltwater.com/ |
1,592,920 |
Meltwater: Media, Social & Consumer Intelligence |
Unleash the power of social data with Meltwater's suite of AI-powered tools for media, social, and consumer intelligence. |
Unlock your competitive edge with Meltwater |
|
https://www.tropicapp.io |
17,707 |
SaaS Spend Management & Procurement Software | Tropic |
Gain visibility & control over every dollar, contract, and supplier in one place. It’s the spend management software, data, and procurement services you can trust. |
Your Bottom line is our top priority |
|
https://cognism.com |
213,328 |
Your No. 1 Choice in Premium Sales Intelligence | Cognism |
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 1800 customers worldwide. |
We give you mobile phone numbers and B2B emails of people you want to do business with |
|
https://www.akamai.com |
1,835,100 |
Cloud Computing, Security, Content Delivery (CDN) | Akamai |
Akamai Connected Cloud is a massively distributed edge and cloud platform that keeps experiences closer to users — and threats farther away. |
What will you build next? |
|
http://www.greenhouse.io |
32,883,846 |
Greenhouse | Greenhouse | Applicant tracking software & hiring… |
Get everything you need to hire better and achieve strategic growth, all-together with the Greenhouse hiring platform. |
Your all-together hiring platform |
|
http://xero.com |
32,559,792 |
Accounting Software – Do Beautiful Business | Xero UK |
Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today. |
Accounting software for a healthy business |
|
http://www.browserstack.com/ |
3,080,851 |
Most Reliable App & Cross Browser Testing Platform | BrowserStack |
Instant access to 3000+ browsers and real iOS and Android devices for cross browser testing. Ship apps and websites that work for everyone, every time. Get Free Trial. |
App & Browser Testing Made Easy |
|
http://www.druva.com |
182,622 |
Data Security Cloud | Fully Managed SaaS Platform | Druva |
Druva offers a fresh perspective on data resilience with a fully managed SaaS platform to protect your data wherever it lives – backed by a $10M guarantee! |
Data Security on Autopilot. |
|
https://www.pandadoc.com |
7,488,480 |
PandaDoc – Create, Approve, Track & eSign Docs 40% Faster |
PandaDoc streamlines proposals, quotes & other business document workflows - Trusted by 50K+ Clients - SOC 2, HIPAA & GDPR Compliant! |
Make agreements that make impressions |
|
https://www.globalization-partners.com/ |
185,397 |
A better and faster way to build your global team | G-P |
G-P’s Employer of Record solutions let you plan, hire, and manage teams in 180+ countries in minutes – without setting up new entities – with our #1 Global Growth Platform. |
Global hiringmade possible. |
|
https://www.kustomer.com |
26,612 |
The AI-Powered Customer Service CRM Platform | Kustomer |
With Kustomer, deliver faster, richer experiences to your customers with omnichannel messaging, a unified customer view, and AI-powered automations. |
AI Support is INTELLIGENT CONNECTED INTELLIGENT PROACTIVE with Customer Data |
|
https://www.finaloop.com |
10,427 |
Finaloop: Ecommerce Accounting Software + Service |
Real-time ecommerce accounting software and bookkeeping services for DTC, multichannel & wholesale. |
Ecommerce accounting software + service that never slows you down |
|
https://www.ownbackup.com |
5,289 |
Own Company | Own Your Own Data |
Own proactively prevents you from losing mission-critical data and metadata with automated backups and rapid, stress-free recovery. |
OWN YOUR OWN DATA |
|
https://www.medallia.com |
59,156,697 |
Experience Management Software Platform - Medallia |
Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience. |
Uniquely theirs |
|
http://www.cloudbees.com |
154,480 |
Enterprise Software Delivery Platform | CloudBees |
Reduce risk, optimize software delivery and accelerate innovation with CloudBees - the industry-leading DevOps technology platform. Build stuff that matters. |
Empower Your Cloud Native Transformation |
|
http://www.mambu.com |
184,969 |
SaaS cloud banking platform | Mambu |
Meet Mambu, the SaaS cloud banking platform powering financial innovators everywhere. |
Join the trailblazers changing banking. |
|
https://seekout.com |
8,727 |
Find the right people for any role | SeekOut |
Whether identifying qualified internal employees, or finding external candidates with specialized technical skills or clearance levels, SeekOut's AI-powered talent platform helps you source the right candidates for any role. |
Easily source hard- to-find talent |
|
https://www.fresha.com/ |
11,089,927 |
Fresha - Instantly book salons and spas nearby |
Find the best salons and spa in your area with Fresha salon booking software. Book now! |
Book local beauty and wellness services |
|
http://booksy.com |
12,920,976 |
Booksy - hair stylists, barbers, beauticians... book appointments online! |
Booksy - book appointments online. Find & book beauty services like hairdressing, manicure, spa or massage. Check prices & reviews! |
Discover and book beauty & wellness professionals near you |
|
http://www.venafi.com |
85,138 |
World's #1 Machine Identity Management Platform |
Venafi provides world-class machine identity management and IAM for some of the largest enterprises in the world. Start your free trial today! |
CyberArk to Acquire Venafi |
|
http://www.payoneer.com |
17,701,014 |
Online Payment Processing Platform for Digital Businesses | Payoneer |
Pay and get paid with multiple payment methods everywhere with Payoneer. Send business payments to vendors & receive funds from global clients and marketplaces. |
The all-in-one international business account that grows with you |
|
http://slicelife.com |
6,368,125 |
Order Pizza Delivery Online & Support Local Pizzerias - Slice |
Slice is the easiest way to order your favorite local pizza. We connect millions of pizza lovers with thousands of pizzerias across the country. |
KEEP LOCAL THRIVING |
|
http://www.moengage.com/ |
2,635,869 |
MoEngage - Insights-led Customer Engagement Platform |
Execute your omnichannel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage. |
Turn Data Turn Insights Turn Experiences into Actionable Insights into Personalized Experiences into Real Results |
|
http://gigwage.com |
10,293 |
Gig Wage: The Premium GigForce Management Platform |
Businesses use Gig Wage's lightning-fast, dedicated payments network to attract, retain, and delight more independent (1099) talent. We call it GigForce Management. |
Pay 1099 contractors instantly, drive business growth |
|
https://www.split.io/ |
99,569 |
Feature Flags, Experimentation + Continuous Delivery – Split |
Split is a feature delivery platform that powers feature flag management, software experimentation, and continuous delivery. |
Switch |
|
https://sales.vagaro.com/ |
4,500,667 |
All-In-One Appointment Scheduling Software & Online Booking |
null |
APPOINTMENT SCHEDULING SOFTWARE FOR BEAUTY, WELLNESS, & FITNESS |
|
https://www.infor.com/ |
4,319,033 |
Infor | ERP simplified and preconfigured for your industry |
Infor is the best ERP solution. It is a simplified ERP preconfigured to be industry-specific for fast implementation on a platform with world-class cloud security. |
A Leader for 3 consecutive years |
|
https://safetyculture.com |
2,303,715 |
SafetyCulture | Improve Workplace Operations |
Digitize & improve elements of your operations. Give your teams the knowledge, tools & confidence to work safely & meet higher standards. |
A better way of working |
|
https://spiff.com |
91,355 |
Sales Commission Software & Commission Tracker | Spiff |
Spiff is the leading sales commission software and commission tracker automating manual commission calculations and motivating sales teams. |
Built for modern commission management. |
|
https://legion.co |
15,586 |
Intelligent Automation Powered by Legion Workforce Management Platform |
Legion’s industry-leading workforce management platform maximizes labor efficiency and employee engagement simultaneously |
Intelligent Automation Powered by Legion WFM |
|
http://www.hyperscience.com |
7,357 |
Hyperscience - Industry Leading Enterprise AI Platform |
Hyperscience helps you automate your document processes and turn unstructured content into structured actionable data. Find out more! |
Teach GenAI the language of your business |
|
https://www.spendesk.com |
524,374 |
Company cards & spend management software | Spendesk |
Calm the chaos of company spending with Spendesk - the all-in-one spend management platform for modern finance teams. |
Spend Management For Leading Finance Teams |
|
http://www.wrapbook.com |
365,649 |
Digital Production Payroll & Production Accounting | Wrapbook |
Meet the unified platform for film, TV, and commercial production payroll, accounting, and cost-tracking. Wrapbook offers automated timecards, compliance, budget management, and much more. |
PRODUCTION PAYROLL + ACCOUNTING |
|
http://www.olo.com |
4,681,798 |
Olo | Enable Hospitality |
Olo enables 600+ restaurant brands to scale online ordering and delivery, make data-driven business decisions, and personalize the guest experience. |
Enable Hospitality with Modern Restaurant Technology |
|
https://www.pipedrive.com |
12,103,757 |
Sales CRM & Pipeline Management Software | Pipedrive |
Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial. |
The easy and effective CRM for closing deals |
|
https://sendoso.com |
64,639 |
Sendoso | AI-Enhanced Gifting Automation Platform |
Automate personalized gifting campaigns to drive revenue. Sendoso's AI-Enhanced Gifting Automation Platform is data-backed by 100k+ users and 10's of millions of gifts sent. |
Can we agree that... |
|
http://www.snaplogic.com |
150,821 |
iPaaS Solution for the Enterprise | SnapLogic |
SnapLogic's iPaaS platform empowers enterprises by automating application, data and cloud integration. Reach digital business transformation with SnapLogic. |
Hello everything. |
|
http://www.coralogix.com |
98,772 |
Coralogix - Full-Stack Observability Platform with In-Stream Data Analytics |
Generate infinite insights for all observability data at scale with Coralogix – when and where you need them – with no limitations |
Observe More. Spend Less. |
|
https://www.ringcentral.com |
11,004,606 |
RingCentral: The Leading AI-powered Communications Solution |
Get AI-powered phone, message, video, contact center, and virtual events solutions with RingCentral, the complete cloud communications platform. Let's talk! |
AI meets trusted communications |
|
http://www.domo.com |
1,647,582 |
Discover the Domo Data Experience Platform | Domo |
With Domo, you can use data and insights delivered in data experiences to multiply your business impact and drive your business forward. |
Put AI-powered data to work and help everyone multiply their impact. |
|
https://www.reltio.com |
123,875 |
Reltio - Cloud MDM - Master Data Management |
Our Connected Data Platform – the industry’s first cloud-native, SaaS master data management solution (MDM) – unifies and cleanses multi-source, complex data into a single source of trusted information. You get insight-ready, real-time data at scale. |
Unify data for busin |
|
http://www.visier.com |
170,358 |
People Analytics & Workforce Planning Software | Visier |
People analytics for business people. Achieve better people and business results with the leading people analytics platform. |
People insights that drive business impact |
|
https://www.statsig.com/ |
78,951 |
Statsig | The #1 Feature Management and Experimentation Platform |
Statsig is a modern feature management and experimentation platform that empowers teams to 10x their experimentation velocity, shipping every feature in a data-driven way. |
Build Better Products with A/B Tests_ |
|
http://www.prophecy.io |
22,347 |
Prophecy - Data Transformation Copilot |
The copilot designed for all data users, helping build, deploy, and observe data pipelines
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