There I was, walking through East London like a zombie, mind on autopilot...
Then... BAM!
Something made me look up.
A sign screaming "LIFE-CHANGING COFFEE" in my face.
Hold up. "Life-changing"? That's a ballsy claim for a cup of coffee.
But, it gets better. It's also "award-winning".
Now I'm interested.
Turns out, it's not just another hipster horsebox conversion. It's a social enterprise.
Awesome!
Charity, business or social enterprise: why aren't more businesses this bold?
This place took "go big or go home" and ran with it. It worked. Here I am writing about it. They got me to pocket my phone and pay attention.
Everyone's face is buried in their phones. Sometimes you gotta go in with a surprise to be heard.
Let's compare this to one of the many automated sales emails I get a day, usually from India
I reply with
Whoever runs Ankit's account didn't reply.
We do plenty of brand and messaging work over at Self – check us out here.
Like you, I don't know much about locks or security. But I want them to be bloody strong, or as close to invincible as you get.
