Michael

Digging into Masterclass.com monetising sex-positive content

In recent times there's a shift towards more sex-positive content on Masterclass.com, which seems incongruent with the brand. I think a lesson in finding the unexpected, when setting out to do something.

Coming Soon To Your Inbox – Charming AI Agents With A Sales Agenda (B2B Sales Personalized Email Marketing)

Short + medium term gains, long-term loss of trust?

Advert with 2 grammar mistakes says copywriting isn't hard

The London Coffee Bar That Has Millennials Look Up From Their Phones

Bold marketing copy works. Why don't more people use it?

I looked at 2,000 corporate websites to see how they write. Why does so much B2B copywriting suck?

I show how to make a few better